We help you identify your target audience and goals. Then, research and choose the appropriate channels to reach your audience, such as social media, email, search engines, or online advertising. After that, create and distribute relevant, valuable content to attract and engage your audience. Additionally, track and analyze the performance of your campaign, and make adjustments as needed to optimize results.
Make the right impression
Digital marketing campaign KPIs (key performance indicators) are metrics used to measure the success and effectiveness of a digital marketing campaign. Some common KPIs for digital marketing campaigns include:
- Website traffic: the number of visitors to your website
- Lead generation: the number of leads or contacts generated through the campaign
- Conversion rate: the percentage of website visitors who take a desired action, such as making a purchase or filling out a form
- Return on investment (ROI): the financial return on the campaign compared to the cost
- Click-through rate (CTR): the percentage of users who click on a link or call-to-action
- Bounce rate: the percentage of visitors who leave a website after viewing only one page.
- Engagement rate: the ratio of engagement (likes, shares, comments) to reach on social media campaigns.
- Time on site: the average length of time a user spends on your website
- Brand awareness: the level of familiarity or recall of your brand among your target audience
It’s important to note that the KPIs will depend on the specific campaign goals and objectives.