What is Social Media Marketing?
How Does it Work?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Each business and each channel are unique and we help you reach customers with the right channels.

What you can accomplish:

The Six Core Pillars of Social Media Marketing

1. Strategy

Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.

2. Planning and Publishing

Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to four billion people (4,000,000,000!) use social media in today.

3. Listening and Engagement

As your social media following grows, people will comment on your social media posts, and every interaction is an opportunity to win or lose customers.

4. Analytics

Along the way, whether you are publishing content or engaging on social media, you must know how your social media marketing is performing, and we are experts in analytics.

5. Targeted Advertising

Social media ads allow you to reach customers with precise targeting based on geography, affinity attributes along with their actions and interactions with your website.

6. Listening and Engagement

Customers use social media to interact with your company and brand. Their comments and questions give you opportunities to tell your story and strengthen your brand.

Examples of recent projects: