There are many analytics tools to measure performance. We have more than 15 years of experience managing Google Analytics and SEO for large universities – including Duke University, the UCF Alumni website and FGCU.edu. UCF is the second-largest university in the U.S. We also have extensive experience managing the analytics for commercial websites in the investor relations market and disaster recovery sites.
Traffic: Measure the number of visitors to your website, where they are coming from, and how often they return.
Engagement: Track how users interact with your website, including how long they spend on the site, which pages they visit, and how they navigate through the site.
Conversion: Measure how well your website is converting visitors into customers or leads by tracking key metrics such as bounce rate, form submissions, and e-commerce revenue.
User behavior: Understand how users interact with your website, including what pages they visit, how long they stay, and how they move through the site, and where they leave the site.
Segments: Break down metrics by different segments such as device, location, and referral source to get a more detailed understanding of user behavior.
A/B Testing: Conduct A/B testing to optimize your website design and layout to increase conversions.
Goals: Set and track specific goals for your website such as form submissions, customer calls, and time on site to measure the effectiveness of your website.
Funnel analysis: Track the user journey from the first page view to the point of conversion to understand where users are dropping off and make improvements.
Mobile optimization: Ensure that your website is optimized for mobile devices, as more and more users are accessing the internet on their smartphones.
Benchmarking: Compare your website analytics against industry benchmarks and competitors to identify areas for improvement.
Crazy Egg Analytics/Heat Maps
We use tools like Crazy Egg to analyze user interactions on pages and content sections. This tool provides an amazing view into where people are clicking and how they consume information.
For those of you who prefer a more precise look and want to see individual clicks on your webpages, this report is for you. The Confetti report displays color-coded dots that represent individual clicks and can be segmented by various metrics (time on site, OS, geography, etc.). We can determine the click source along with many other insights.
The heatmap report uses click data to show you which parts of a web page are attracting the most attention. The more clicks an area receives, the brighter (or hotter) its color will be.
The SEO Spider is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently while allowing you to analyze the results in real time. It gathers critical onsite data to allow informed SEO decisions.