TownCloud is one of the most innovative software solutions team that creates big city technology for small towns across America. The GFOA 2024 conference is June 9-12 in Orlando, and TownCloud needed to engage potential customers that are attending the show. Because we are experts at digital marketing for software companies – we jumped into action to create a powerful campaign that generated more than 1,600 visits to a custom landing page for the GFOA show, and an additional 380+ resulting from a remarketing campaign.
The TownCloud team asked us to develop a Facebook campaign to reach attendees. Our approach – we developer the messaging, updated the websit elanding page and created a series of ads. We implemented a remarketing campaign to complement the engagement campaign.