Our team has decades of email marketing experience and we have sent millions of messages to a wide range of customers, donors, prospective clients, and constituents.
We can design, optimize and make your email marketing display properly on all device types, and we follow strict spam guidelines to ensure your messages are delivered.
Give us a try – let us help you!
Build a targeted email list: Make sure you are sending your emails to people who have expressed interest in your products or services.
Personalize your emails: Personalized emails have a higher open rate and click-through rate than generic emails.
Have a clear call-to-action: Make it easy for your subscribers to know what you want them to do next, whether it’s to make a purchase or visit your website.
Test and optimize: A/B test different subject lines, email designs, and calls-to-action to see what works best for your audience.
Segment your audience: Divide your email list into smaller groups based on demographics, past purchases, or other criteria.
Be consistent: Send emails on a regular schedule to keep your subscribers engaged.
Track and Analyze: Use tools to track email open and click-through rates, and use that data to optimize your email marketing strategy.
Make it mobile-friendly: A majority of emails are opened on mobile devices so make sure your emails are optimized for mobile viewing.
Be valuable: Provide your subscribers with valuable content, discounts, or exclusive offers that they can’t find anywhere else.
Be compliant: Make sure your email marketing campaigns are compliant with laws such as the CAN-SPAM Act and the General Data Protection Regulation (GDPR).
We can help you build your email list: Start collecting email addresses from your website, social media accounts, and in-person events. You can also purchase email lists, but be sure to only contact people who have opted in to receive emails from you.
We help you create an email marketing strategy: Decide on the types of emails you want to send (e.g. promotional, transactional, educational), the frequency of your emails, and your goals for each campaign.
We help you choose an email marketing platform: There are many email marketing platforms available, such as MailChimp or Constant Contact. They offer features such as email templates, list management, and analytics.
We help you create your email templates: Design your email templates, including your logo, colors, and branding elements. Make sure your templates are responsive, so that they look good on all devices.
We help you segment your list: Divide your email list into smaller groups based on demographics, past purchases, or other criteria.
We help you test your email campaigns: Send test emails to ensure that your emails look good and that the links work.
We help you create and send your first campaign: Once your email marketing strategy, templates, and list is ready, you can create your first campaign and send it to your list
We help you monitor and analyze your campaigns: Use the analytics provided by your email marketing platform to monitor the open rates, click-through rates, and conversions of your campaigns, and use that data to optimize your email marketing strategy.
We help you continuously improve: Continuously test and optimize your emails, campaigns and strategies to improve your open and click-through rates, and conversions.